Privacy Policy

Information We Collect

Personal Information

When you make a purchase or create an account, we collect:

• Name and contact information (email, phone number)
• Shipping and billing addresses
• Payment information (processed securely through our payment processor)
• Order history and preferences
• Account credentials (username and encrypted password)

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on pages
• Referring website addresses
• Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders
• Send you marketing communications (with your consent)
• Improve our website and customer experience
• Prevent fraud and enhance security
• Comply with legal obligations
• Analyze website usage and trends
• Provide customer support

Information Sharing

We may share your information with:

Service Providers

• Payment processors (Stripe) for secure payment processing
• Shipping carriers for order fulfillment
• Email service providers for communications
• Web hosting and analytics services

Legal Requirements

• When required by law or legal process
• To protect our rights and property
• To prevent fraud or illegal activities
• To protect the safety of our customers and others

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and shopping cart
• Analyze website traffic and usage patterns
• Personalize your experience
• Provide targeted advertising

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

Data Security

We implement industry-standard security measures to protect your information:

• SSL/TLS encryption for data transmission
• Secure password hashing and encryption
• Regular security audits and updates
• Restricted access to personal information
• Secure payment processing through PCI-compliant providers

Your Privacy Rights

You have the right to:

Access and Portability

• Request a copy of your personal information
• Receive your data in a structured, commonly used format

Correction and Deletion

• Update or correct inaccurate information
• Request deletion of your personal information

Marketing Communications

• Opt-out of marketing emails at any time
• Unsubscribe using the link in our emails

Cookie Preferences

• Manage cookie settings through your browser
• Opt-out of targeted advertising

To exercise these rights, please contact us at privacy@shelfie.com or call (877) 365-3880.

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

California Privacy Rights

California residents have additional rights under the CCPA:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information
• Right to request deletion of personal information
• Right to non-discrimination for exercising privacy rights

Note: We do not sell your personal information to third parties.

International Users

Our website is operated in the United States. If you are accessing our website from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. This includes:

• Order information: 7 years (for tax and legal purposes)
• Account information: Until account deletion is requested
• Marketing data: Until you opt-out or request deletion
• Analytics data: Typically 26 months

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of our website after changes constitutes acceptance of the updated policy.

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